We have seen several smaller caterers using central kitchens to deliver hospitality & Grab & Go products to offices; but now one of the major Disruptors has now announced plans to offer the £4.99 lunch direct to your desk
The offer & price is clearly aimed at the grab & go market which for workplace caterers has been growing for some time, despite the intense high street competition.
Incumbent workplace caterers face enough issues (food costs/payroll and clients looking to reduce catering spends) not to mention the cafes and sandwich shops with additional costs such as rent and rates to pay.
These companies either use third party restaurants or their own kitchens, whatever the case this is low margin business, and will only create more headaches for the traditional operators!
The need to be innovative and meet these disruptors head on is even more pressing for the workplace caterers!