15 Jun 2015 by Chris Brown

Improving Catering Income is a high priority for museums given their need to maximise their commercial income.  Chris Brown of Turpin Smale Catering Consultants shows good (and bad) examples of best practice at http://www.slideshare.net/TurpinSmale/improving-catering-income-in-museums-aim-conference-presentation-chris-brown-june-2015 and the key messages:

• Good food and presentation
• Create ambiance
• Take advantage of footfall
• Attract new audience
• Make life easy (for the cafe customer)