2 Apr 2019 by Charles Manners
Understanding the impact of future technology is always challenging, but a look at what the market has to offer, from Wetherspoons ordering app, to McDonald’s self ordering and table service, Vita Mojo and Tossed offering shows where we are heading. McDonalds have increased spend by offering increased personalisation, and the table service works! and McDonald’s decision to buy Dynamic Yield a leader in personalisation and decision logic technology is also indicative of the trend.
I recently met Nick Liddle who is Vita Mojo’s Commercial Director, www.vitamojo.com who run three lunch time takeaway operations in London using ordering technology; which they call ‘ultra personalisation’ with all cashless, self ordering and menu / ingredient / calorie choices. They are setting up as a technology company, selling their software to operators. With clever capacity management programmes to ensure the kitchen is not overloaded, and up to 40% customers ordering on-line, it is fascinating to watch. Also, worth looking at what Tossed https://tosseduk.com/ where their stores also offer a similar technology.